Grantees learn communicating for social change

The Skillman Foundation hosted a workshop in November entitled, "Utilizing Communication Effectively for Community-Based Initiatives."

The workshop was facilitated by the New Jersey-based Communication for Social Change Consortium (CFSC). The CFSC is dedicated to promoting innovative communications for the development of poor and historically marginalized communities.

"The most important thing we try to leave with participants is that communication is a grass-roots strategy that is vital to the success of a community based program," said Denise Gray-Felder, CFSC President and conference facilitator.

More than 50 representatives from community organizations, most Skillman grantees, attended the conference, which included sessions on the value of communication, communication and the change process, and the value of capturing before and after stories in order to reflect upon and assess normative change.

Group discussions focused on where and when communication has helped or hurt community programs and the skills organization need to tell their stories effectively.

Carol Goss, President of The Skillman Foundation, said "Our grantees were excited about this workshop and what they might take back to their programs and communities by using communications to strengthen and further their work."